In July of 2020, there was a 279.8% increase in demand for plant-based meat alternatives compared to July of 2019, increasing still from the 206.4% increase in market demand from the previous year. Still to this day, Beyond Meat is one of the fastest growing food companies in the United States due to the increasing market for meat-alternatives. The company has a 133% compound annual growth rate since 2016. Now, it can be found in over 20,000 retail locations around North America. This allowed them to meet market demands in the USA and expand production to include 50 countries globally. In 2018, they opened a second production facility in Missouri tripling their manufacturing footprint. Products sold out rapidly across the American nation as hype around the company grew. When the product first launched in 2013, there was a frenzy to try it out. In 2009, Ethan embarked on his mission of eliminating chicken and beef from peoples’ plates and replacing it with plants, all while ensuring that taste was not being sacrificed. After getting his MBA, he set out to create a product that would help fight two of the issues he cared about most: harming animals, and climate change. Beyond Meat’s mission statement from their website states that “by shifting from animal to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.” Įthan Brown was a city boy from Baltimore who had farming in his blood. He was motivated to shift consumers towards eating plant-based meat substitutes for a more sustainable future. The founder, Ethan Brown, started the company in 2009. The company has its roots in Los Angeles, California with production facilities in El Segundo, California and Colombia, Missouri. Introduction Beyond Meat is a modern meat substitute that mimics the taste and texture of real meat (beef, pork, chicken, etc.) for the growing market of conscious consumers in our society looking for sustainable alternatives.
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