![]() Permanent additions to the JD lineup - the company is toutings these bottles as their first “super-premium line extension in 25 years” - both of the new expressions are Bottled-in-Bond releases, a designation that came about all the way back in 1897. Part of that plan arrived this month in the form of two new like-minded releases, Jack Daniel’s Bonded and Jack Daniel’s Triple Mash. While Jack Daniel’s has previously dipped its toes into the craft whiskey scene - single barrel, rye, “Sinatra Select” - the past two years have seen Jack Daniel’s release its first post-Prohibition age statement bottle ( 10-Year) and the unexpected Coy Hill High Proof, an extremely limited release featuring a seemingly ridiculous proof point that stretched up to 148.3. Add in a few percentage points for Honey, the smoother Gentleman Jack and some other flavored products (like Tennessee Fire), and there doesn’t seem like there’s a lot of room for more experimental or artisanal expressions.īut over the past few years, Fletcher - a native of the Tennessee whiskey brand’s home of Lynchburg, TN, and grandson of late Master Distiller Frank “Frog” Bobo - has been quarterbacking a concerted effort to help the distillery branch out. That flagship bottle makes up roughly 95% of what Jack Daniel’s sells every year. ![]() That’s a bold statement from Chris Fletcher, the Master Distiller for Jack Daniel’s, the largest whiskey brand in the world and a company that’s pretty much known globally for its iconic square Old No. “Innovation has been a huge priority here in the past few years.” ![]()
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